FOR IMMEDIATE RELEASE
Vice President of Marketing, Home Furnishings
KOlson@IMCenters.com | (336) 821-1502
Aeon, Fornirama and Bracci Showing for the First Time
in IHFC’s Design Center at October High Point Market
High Point, N.C. (Monday, September 30, 2013) – Three seating sources — Aeon, Fornirama and Bracci — will be showing for the first time in the IHFC’s Design Center at the October 19-24 High Point Market.
Aeon, an importer of European and Scandinavian-inspired modern classics, will be exhibiting in a 1,000-square-foot showroom in Space 737 of the Design Center. Founded in 2011, the company specializes in dining sets, dining chairs, sofas and sectionals, stools and tables. It carries in-stock inventory on more than 100 best-selling items at its 30,000-square foot headquarters and warehouse in Fairfield, N.J., shipping orders within 48 hours.
In addition, the company offers a custom program, in which builds variations on its modern designs to order with unique fabrics and finishes. Those products ship from its sources in Malaysia and China in 10 to 12 weeks.
At market, Aeon will introduce a variety of new tables, as well as a molded foam bar and living room chairs. The company is aiming to add new customers to its current distribution base, which includes retail stores, interior designers, architects and e-commerce stores.
“We’re ready to expand our sales with a larger group of retailers,” said Bruce Greenberg, sales manager. “We offer a high-quality product at a great price, and our ability to customize gives us an edge.”
Fornirama, a Montreal-based upholstery specialist, also is showing at the High Point Market for this first time this October. The company is exhibiting in a 1,965-square-foot space in Space 1110 of the Design Center.
Introductions include additions to a new line of contemporary sofas and chairs created by fashion designer Jean Claude Poitras. Two of the line’s initial pieces were recognized as “Market Must-Haves” at the January Toronto market.
“We are very excited about our upcoming showing in High Point,” said Joe Morabito, vice president of sales and marketing. “Having a showroom in the Design Center will give us a strong platform for reaching out to a new group of U.S retailers.”
Fornirama, which currently sells a number of leading department stores in the eastern U.S., aims to expand its distribution with full-line furniture stores and contemporary specialists, Morabito said. “We offer a very high-quality, style-driven upholstery line that’s completely made in Canada.”
Fornirama’s line features top materials such as hardwood frames, high-density foam and aniline and semi-aniline Italian leathers in traditional, transitional and contemporary styles. A wide selection of fabric models also are available. The company offers 21-day delivery on its best-selling styles, and four to six weeks on the rest of its line, all shipped from its 65,000-square-foot facility. The company was founded in 1975.
Also showing in a permanent Design Center showroom this market is Bracci, a new company specializing in middle- and upper-end Italian leather seating in modern and contemporary styling. Bracci was launched this spring by Mauro Bracciale, a 20-year veteran of the leather upholstery business. The company is showing in a 4,000-square-foot showroom in Space 850 of the Design Center.
“We chose the Design Center because it attracts all the leading contemporary retailers, which is our target market,” said Bracciale. “Being in this wing of the IHFC will make it very easy for retailers to shop our line.”
Produced at a plant in southern Italy, the Bracci line features eco-friendly, full-aniline leather hides; super-soft, high-density foams; and heavy, sophisticated stitching patterns. Sofa price points start at $1,999 retail, while sectionals will retail for $3,999 and up.
“We offer high-quality, fashion-forward seating designed specifically for North American consumers,” said Bracciale. “From the seat height, pitch and scaling, to the softness of the cushions and shapes of the frames, everything is created with Americans in mind.”
At market, Bracci will introduce a new collection of 12 models built on steel frames. The collection features sofas, sectionals and occasional chairs, including models with electric headrests and footboards. Twenty groups in all will be featured in the showroom this market.
Bracci ships orders to retailers from its warehouse in High Point, N.C., offering one-week service on six best-selling models. Custom orders also are an option.
“We are excited to welcome these new style-driven sources to the Design Center community,” said Julie Messner, vice president of leasing for International Market Centers. “They bring another dimension of design and selection to this leading fashion destination.”
About International Market Centers
International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
Vice President of Marketing
International Market Centers