FOR IMMEDIATE RELEASE
Vice President of Marketing – Furniture
KOlson@IMCenters.com | (336) 821-1502
EJ Lauren Featuring Variety of Fresh Upholstery in New High Point Showroom
High Point, N.C. (Date to come, 2013) – Domestic upholstery producer EJ Lauren is exhibiting in a new showroom at the High Point Market taking place Oct. 19 to 24.
The company will exhibit in a freestanding, 10,000-square-foot showroom at 310 S. Main St. that it completely remodeled. The building features classic crown moldings, brick walls, tin ceilings and other decorative touches. The showroom also includes a kitchen and serving bar where food and drinks are available throughout the day for retail customers.
“We’re exhibiting in a beautiful historic building that is the perfect match for our lifestyle furnishings,” said Tony Ocampo, owner and president. “It’s a relaxing setting that is very easy to shop.”
EJ Lauren, which had previously only shown at the Las Vegas Market, had a soft opening at the April High Point Market and plans are in the works for a grand opening at its new showroom during the October market.
Because of EJ Lauren’s growing national distribution and new channels that it is reaching out to, “It makes sense for us to be in High Point,” added Ocampo, a 35-year industry veteran who is the founder and former owner of Golden Oaks Upholstery.
At market, EJ Lauren is introducing four to five new upholstery groups across each of its core style categories, including Linen, Lapel (menswear-inspired designs), Loft, Luxe and Lifestyle. Along with sofas, love seats and sectionals, the groups also include correlating accent chairs and ottomans.
“We are focusing on contemporary and transitional this market,” said Tammy Hein, director of design and development. “We will be showing some eye-catching camelback designs and a very fresh color story, including vibrant blues and greens.”
One of the new contemporary models will include a cover with over 30 color options, Hein said. “It’s available in a rainbow of colors, all in stock with our standard two-week turnaround on orders.” This is another enhancement to the custom-order capabilities that EJ Lauren has become known for, she added. “We work closely with retailers to offer them a program that suits their needs. With hundreds of custom fabric-to-frame options and quick lead times, the possibilities are endless.”
Founded in 2009, EJ Lauren is based in Paramount, Calif., where all its products are made by a team of skilled craftsmen. The company sells a mix of medium-sized to large accounts, building products to order in two weeks. Retail price points range from $599 to $3,999.
The line features kiln-dried hardwood frames and the option of foam or down seating and pillows.
“We build our products the old-fashioned way,” said Hein. “Everything is cut and sewn at our own facility, where our craftsmen have hundreds of years of combined experience in upholstering quality furniture.”
EJ Lauren recently added the ability to cut its own foam, Hein said, providing another level of quality and consistency.
“EJ Lauren brings another top made-in-America producer to our growing exhibitor base,” said Julie Messner, vice president of leasing for International Market Centers. “Having a strong presence at the High Point Market will enable this growing company to reach out to an expanded base of leading retailers.”
About International Market Centers
International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
Vice President of Marketing
International Market Centers