FOR IMMEDIATE RELEASE:
Jace Narciso Karen Olson
email@example.com (702) 599-3047 firstname.lastname@example.org (336) 821-1502
IMC and WGSN-Homebuildlife Partner to Bring Market Attendees “TrendWatch”
Macro Trends Neo Geo, Next Nature & New Digital Aesthetic
Influence Home Furnishings for 2014
AT HIGH POINT MARKET (Sunday, April 21, 2013) – International Market Centers and their official trend partner, WGSN-Homebuildlife, hosted a seminar on opening day of market to educate buyers on emerging trends in the industry as they venture into market to find what will excite and entice consumers. The seminar titled FAST FORWARD: A FUTURE-VIEW OF INTERIOR TRENDS 2014, was presented by Greg Dunlop, global strategy director for WGSN-Homebuildlife. Buyers learned about three of the most important emerging trends that will impact the interiors industry for the Spring/Summer 2014 season. Anyone who missed the seminar can still see a physical manifestation of these trends through three distinct product displays at Market.
Dunlop told the sold out room at the seminar that “trends in home fashions are an evolution of the past, a commentary on the present, and a roadmap to the future. The ability to recognize trends and to understand their impact on consumer preferences will differentiate products for a new generation of designers and buyers.”
The on-site trend displays feature products from High Point Market showrooms that match the macro trends and home décor themes, allowing buyers to see the translation of the three macro trends as commercial products.
NEO-GEO (display on walkway between IHFC and Showplace)
“Neo Geo” inspired design brings a sense of “the monumental” to interiors. The layering of geological formations is key in textiles and surface materials. Mineral and stone patterns dominate and a crafted minimalism help people enjoy real-time versus virtual-time.
Next Nature (display in Suites at Market Square Lobby)
Macro trend "Next Nature,” integrates into the natural outdoors into our interior environments. Boundaries between humanity, technology, and design are redrawn as we find architecture winding through the forest and furniture growing like plants.
N.D.A. (display in IHFC Green Lobby)
Boundaries between the virtual and the real have all become blurred with “New Digital Aesthetics (N.D.A.).” Products can be perceived from multiple points of view. Designers are creating a new “rendered reality,” with real objects that look as if they belong in a virtual world. Infinite pixelization, a fading of edges, and designs that seem to go on infinitely are key.
International Market Center tenants and exhibitors were asked to submit products for consideration for the trend displays, and a jury assembled by WGSN-Homebuildlife selected the product they felt based match each trend to be included in the final presentation. The booklet showing all of the products and where they are located at Market can be downloaded by clicking the “TrendWatch” logo on this web site www.imchighpointmarket.com or a booklet can be picked up at any of the three displays.
The displays will be available to buyers through duration of the High Point Market, running April 20-25. For more High Point Market highlights and updates, visit www.imchighpointmarket.com.
About International Market Centers, L.P.
International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C., and Las Vegas. In addition, IMC operates the Las Vegas Design Center, a year-round resource open to both the design trade and consumers that is comprised of more than 40 showrooms and hundreds of designer brands. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.
WGSN-Homebuildlife is the pioneering online trend forecasting and product design tool, created exclusively for the industrial design, home and interiors markets. Launched in 2010 and powered by WGSN’s unrivalled global research and proven heritage, WGSN-Homebuildlife is trusted by global retail and design brands to deliver expertise in over 16 product categories, including: furniture, lighting, CMF, and food trends, to name a few. By combining design inspiration and information with comprehensive market analysis, trade show coverage, retail trends and big-picture consumer insights, WGSN-Homebuildlife fuels both ideas and commercial success while delivering proven return on investment. www.wgsn-homebuildlife.com