It’s a challenging time for businesses right now, but the team at International Market Centers — parent of Atlanta, High Point and Las Vegas Markets — is working to create new and enhanced strategies to connect buyers and sellers.

During a recent webinar supported by IMC_di, a wholly-owned, stand-alone, B2B e-commerce division offering vendors a single integrated digital platform, IMC leaders discussed several upcoming initiatives and tools designed to assist customers during unprecedented business disruption.

Dorothy Belshaw, chief marketing officer for IMC, announced a third-party buyer survey that will gauge product interest, travel sensitivity and other topics related to future IMC markets. IMC_di President Eric Dean provided information about buyer shopping behaviors along with a quick update on Shopzio, an online transactional tool for buyers. IMC_di Director of Sales, Teddy Pekalsi offered tips on how to continue business while Markets are on pause. Key takeaways include:

• Create buyer focused content
• Be creative with your technology to personalize meetings
• Analyze data to identify digital opportunities

Several Market-related topics were also addressed by the IMC team during the Q&A following the webinar. In addition, other questions asked during the webinar will be addressed in a later Q&A. Watch the recording of the webinar below: