FOR IMMEDIATE RELEASE
Vice President of Marketing, Home Furnishings
KOlson@IMCenters.com | (336) 821-1502
Leathercraft, Raschella Home Décor and Henkel Harris Moving Showrooms to
200 N. Hamilton for October High Point Market
High Point, N.C. (Thursday, October 3, 2013) – High-end sources Henkel Harris, Leathercraft Inc. and Raschella Home Décor are moving to new showrooms in the 200 N. Hamilton building for the High Point Market taking place Oct. 19 to 24.
Henkel Harris, a Winchester, Va.-based producer of 18th- and 19th-century styled bedroom, dining room, occasional and executive office furniture, is exhibiting in a 10,000-square-foot showroom in Space 213 of the 200 N. Hamilton building. The showroom reflects the strong commitment the company’s new owners have made to rebuilding and growing the company, said Scott Hovermale, president and chief restructuring officer.
Founded by Carroll and Mary Henkel in 1946, Henkel Harris was acquired earlier this year by A.G. Capital, owned by the Gum family. The Gum family also owns National Fruit Co., the producer of the White House brand of apple juice and other food products. Following the purchase, Henkel Harris restarted production in April at its Winchester, Va., plant after several months of suspended operations.
“We are building on our legacy as the makers of ‘America’s Finest Furniture’ while creating the future vision that will define our next chapters,” said Hovermale. “We’ve rightsized the business and brought back our A-team of fine craftsmen and other key employees to move the company forward.”
At the October market, Henkel Harris plans to show a complete selection of best sellers along with a few new additions. They include a painted credenza with smoked antique glass; a dining table that extends from a small setting all the way to 96 inches; and an upholstered headboard.
For the first time, the traditional specialist also is introducing some transitional designs with cleaner edges in painted and two-tone finishes.
“We’re not moving away from our core strengths in traditional,” said Hovermale. “We’re simply expanding the range of options that we offer retailers so they can keep their floors fresh.”
Hovermale has spent the past three months on the road meeting with 100-plus retailers and designers about the relaunch of Henkel Harris. “We’ve gotten a great response to our new business plan. They recognize the quality and craftsmanship that we offer and are glad to have us back in business.”
Going forward, Henkel Harris aims to expand its distribution with higher-end furniture stores, designers and the hospitality trade, Hovermale added. The company also is looking to expand its reach overseas.
Also showing at 200 N. Hamilton this market is Leathercraft, a producer of upscale leather sofas, home theater seating and occasional chairs, which has signed a five-year lease on a 4,500-square-foot showroom in Space 205. For the past few markets, the company has been showing in a smaller showroom in the Suites at Market Square.
“200 N. Hamilton is a beautiful destination building that attracts the exact mix of customers we want to reach—high-end furniture stores, home accent shops and designers,” said Staley Keener, president and CEO, whose father Herschel Keener cofounded the company in the late 1960s. “We’ll be surrounded by other leading high-end manufacturers, which is another big plus.”
Leathercraft is completely remodeling its showroom for market, updating the décor and adding new room dividers that enable it to better spotlight specific styles and product categories. “We’ll have room to show a broader range, and everything will be presented in vignettes so retailers can get creative ideas for how to present our line in their own stores,” said David Sigmon, vice president of sales and marketing.
This market, Leathercraft is introducing a number of new transitional leather models with coordinating accent pieces in linen, cotton and other natural fabrics. Materials also will be mixed in interesting ways on select pieces, such as a linen chair sporting leather details and an embossed leather chair with contrasting welt.
“It’s an updated lifestyle look that’s designed to appeal to consumers in the 30- to 50-year-old range,” said Sigmon. “We’ll feature fashion-forward textiles sourced from leading mills and high-end jobbers that work well with our frame designs and vast array of top-quality leathers from around the world.”
Leathercraft is headquartered in Conover, N.C, where a skilled team of craftsmen produce its line in a 250,000-square-foot facility. The company offers 10-day shipping on any frame in its catalog, except its exposed wood collection, in a choice of more than 90 leathers. Standard delivery on the rest of the line is five weeks. More than 450 leather and fabric options in all are available, and the company also does a strong custom business.
The Leathercraft line features accent chairs, sectionals, benches and ottomans, upholstered beds and headboards, barstools and dining chairs, and motion seating in traditional, transitional and contemporary styling. Construction details include the use of select hardwood frames and prime waterfowl down cushioning.
Along with its retail and design business, the company also serves the hospitality industry.
Leathercraft will hold a grand-opening party to celebrate its new showroom on Saturday, Oct. 19 at 5 p.m.
Another new exhibitor at 200 N. Hamilton this market is Raschella Home Décor, which specializes in fine art, mirrors, lighting and accessories. The company is showing in a 2,000-square-foot showroom in Space 301. It previously showed at Hamilton Square.
“We’re looking forward to being at 200 N. Hamilton,” said Pauline Raschella, owner of the Santa Fe Springs, Calif.-based company. “The building is particularly popular among the design trade. Our exposure with designers was more limited in our previous showroom, so we expect this new location will expand our presence with this group and lead to new business with higher-end retailers.”
At market, Raschella will introduce an assortment of unique medium to high-end framed art, including new contemporary and canvas designs. “Our whole showroom will be devoted to new product—there will be an exciting range of fresh decorative items across our entire line,” said Raschella.
“We’re excited that Leathercraft and Raschella Home Décor will be showing at 200 N. Hamilton,” said Julie Messner, vice president of leasing for International Market Centers, about the new additions to the building’s exhibitor base. “They add another exciting dimension to the strong lineup of higher-end sources in this leading destination for the design and upper-end retail community.”EV
About International Market Centers
International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
Vice President of Marketing
International Market Centers