FOR IMMEDIATE RELEASE
Vice President of Marketing, Home Furnishings
KOlson@IMCenters.com | (336) 821-1502
Leathercraft, Raschella Home Décor Moving Showrooms to 200 N. Hamilton
for October High Point Market
High Point, N.C. (Date to come, 2013) – High-end sources Leathercraft Inc. and Raschella Home Décor are moving to new showrooms in the 200 N. Hamilton building for the High Point Market taking place Oct. 19 to 24.
Leathercraft, a producer of upscale leather sofas, home theater seating and occasional chairs, has signed a five-year lease on a 4,500-square-foot showroom in Space 205 at 200 N. Hamilton St. For the past few markets, the company has been showing in a smaller showroom in the Suites at Market Square.
“200 N. Hamilton is a beautiful destination building that attracts the exact mix of customers we want to reach—high-end furniture stores, home accent shops and designers,” said Staley Keener, president and CEO, whose father Herschel Keener cofounded the company in the late 1960s. “We’ll be surrounded by other leading high-end manufacturers, which is another big plus.”
Leathercraft is completely remodeling its showroom for market, updating the décor and adding new room dividers that enable it to better spotlight specific styles and product categories. “We’ll have room to show a broader range, and everything will be presented in vignettes so retailers can get creative ideas for how to present our line in their own stores,” said David Sigmon, vice president of sales and marketing.
This market, Leathercraft is introducing a number of new transitional leather models with coordinating accent pieces in linen, cotton and other natural fabrics. Materials also will be mixed in interesting ways on select pieces, such as a linen chair sporting leather details and an embossed leather chair with contrasting welt.
“It’s an updated lifestyle look that’s designed to appeal to consumers in the 30- to 50-year-old range,” said Sigmon. “We’ll feature fashion-forward textiles sourced from leading mills and high-end jobbers that work well with our frame designs and vast array of top-quality leathers from around the world.”
Leathercraft is headquartered in Conover, N.C, where a skilled team of craftsmen produce its line in a 250,000-square-foot facility. The company offers 10-day shipping on any frame in its catalog, except its exposed wood collection, in a choice of more than 90 leathers. Standard delivery on the rest of the line is five weeks. More than 450 leather and fabric options in all are available, and the company also does a strong custom business.
The Leathercraft line features accent chairs, sectionals, benches and ottomans, upholstered beds and headboards, barstools and dining chairs, and motion seating in traditional, transitional and contemporary styling. Construction details include the use of select hardwood frames and prime waterfowl down cushioning.
Along with its retail and design business, the company also serves the hospitality industry.
Leathercraft will hold a grand-opening party to celebrate its new showroom on Saturday, Oct. 19 at 5 p.m.
Also moving to 200 N. Hamilton this market is Raschella Home Décor, which specializes in fine art, mirrors, lighting and accessories. The company is showing in a 2,000-square-foot showroom in Space 301. It previously showed at Hamilton Square.
“We’re looking forward to being at 200 N. Hamilton,” said Pauline Raschella, owner of the Santa Fe Springs, Calif.-based company. “The building is particularly popular among the design trade. Our exposure with designers was more limited in our previous showroom, so we expect this new location will expand our presence with this group and lead to new business with higher-end retailers.”
At market, Raschella will introduce an assortment of unique medium to high-end framed art, including new contemporary and canvas designs. “Our whole showroom will be devoted to new product—there will be an exciting range of fresh decorative items across our entire line,” said Raschella.
“We’re excited that Leathercraft and Raschella Home Décor will be showing at 200 N. Hamilton,” said Julie Messner, vice president of leasing for International Market Centers, about the new additions to the building’s exhibitor base. “They add another exciting dimension to the strong lineup of higher-end sources in this leading destination for the design and upper-end retail community.”
About International Market Centers
International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.
IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.
Vice President of Marketing
International Market Centers