Marketing & Press Tools

Marketing Overview

At International Market Centers (IMC) we view our relationship with you as a partnership, and share in your success. We are constantly working to enhance the value of your investment in High Point Market by providing value-added marketing support that is available only to IMC customers at High Point Market.

In addition to all of the marketing efforts put forth by the High Point Market Authority on behalf of the entire market, IMC spends more than $1 million a year to promote IMC buildings and our tenants and exhibitors to a universe of more than 70,000 designers and retailers across all distribution channels.

Click here to download the IMC Marketing Campaign Overview and learn about all of the marketing support provided to IMC customers at High Point Market.

Marketing Webinars for Fall Market, 2016

Watch our informative marketing webinars to learn how to maximize your exposure and success at High Point Market.

General IMC High Point Exhibitor Webinar

Watch the General IMC Exhibitor Webinar [WebX Video, 37min]
Download the General IMC Exhibitor Webinar Slideshow [PDF]
Download the General IMC Exhibitor Webinar Checklist [PDF]
Download the DesignOnHPMkt Social Media List [PDF]

Suites at Market Square Exhibitor Webinar

Watch the Suites at Market Square (SAMS) Webinar [WebX Video, 40min]
Download the SAMS Webinar Slideshow [PDF]
Download the SAMS Webinar Checklist [PDF]
Download the DesignOnHPMkt Social Media List [PDF]

 

Sponsorship & Advertising

Talk to our Sponsorship and Advertising team for paid media opportunities to target your buyers. Explore the options here.

 

Editorial Opportunities

  • Send product images and room scene photography to our team for use in our marketing campaigns (and free exposure for you!)
    • Images can be sent to: exhibitors@imcenters.com
    • Include your showroom location and how you would like your images to be credited
  • Submit product for our TrendWatch Program - look for an email from us 10 weeks prior to market, or email us for more information
  • Submit product information to the Trade Media for coverage – look for an email from us 8 weeks prior to market with all the deadlines and contact info.
  • Use the market hashtags in your social media campaigns: #HPMkt #DesignOnHPMkt
  • Consider hosting an event in your showroom that you can promote online and via your directory listing at highpointmarket.org
  • Check out the Exhibitor Portal at HPMA for tips, exposure opportunities and information on lead retrieval systems 

 

IMC High Point Marketing Overview