Marketing & Press Tools

Marketing Overview

At International Market Centers (IMC), we view our relationship with you as a partnership and share in your success. We are constantly working to enhance the value of your investment in High Point Market by providing value-added marketing support that is available only to IMC customers at High Point Market.

In addition to all of the marketing efforts put forth by the High Point Market Authority on behalf of the entire market, IMC spends more than $1 million a year to promote IMC buildings and our tenants and exhibitors to a universe of more than 70,000 designers and retailers across all distribution channels.

Click here to download the IMC Marketing Campaign Overview and learn about all of the marketing support provided to IMC customers at High Point Market.

Exhibitor Marketing Checklist

Take advantage of complimentary marketing opportunities to promote your brand and generate awareness during this time of disruption.

       IMC High Point Market Exhibitor Checklist

Download the Checklist

Take advantage of these marketing opportunities today!

High Point Catalog Connexion

Upload your PDF Catalog to be featured in this NEW Online Catalog Library that IMC will promote to Buyers. Your catalog is fully searchable, and buyer leads and inquiries about specific products will come directly to you. Feature your full catalog, new introductions or in-stock items - the choice is up to you! Due to current business restraints it may be beneficial to add a page to your catalog with a SKU listing on current in-stock merchandise to help buyers as well as a statement about your current customer service levels and any shipment lead time notices.

Each IMC High Point exhibitor will be receiving an email with your custom log-in information and instructions for uploading your activemerchandiser.com.

For questions, please contact our call center via email at: HPCatalog@imcenters.com

ShopZio - powered by IMC_di

IMC_di is offering IMC tenants and exhibitors complimentary access to ShopZio – a B2B wholesale marketplace that connects you and your reps with retailers. As a result of the current crisis, IMC_di is extending a special offer to current IMC exhibiting vendors. We will waive all onboarding fees and all monthly charges for ShopZio for the remainder of 2020. Learn more here.

To begin working with our team, complete a simple interest form here.
Once we receive your interest form, our IMC_di Customer Success team member will contact you to schedule and begin the onboarding process and answer your questions.

Exhibitor Profile

Update your Exhibitor Profile on the High Point Market authority website. The information you submit there also feeds to the IMC High Point website. Make your profile as robust as possible by including:

• Videos, images and press releases

• Link to your website, your PDF catalog in the IMC HPM Catalog Connexion or your ShopZio storefront

• Link to your social media channels

Product Photography and Video

Submit your Product Photography and Video to us for possible inclusion in Market Snapshot, our upcoming Virtual Market, Social Media and other free marketing opportunities.

Email your assets to exhibitors@imcenters.com

Submit Products to TrendWatch

International Market Centers created the popular and highly successful TrendWatch program to raise awareness of global interior design trends and products available at High Point Market. In preparation for High Point Market, we invite you to submit products for inclusion in this exciting and unique program.

Submit Products Here

Virtual Showroom Tour

Submit your Virtual Showroom Tour/Video for product discovery during our upcoming Virtual Market.

Social Media

• Tag us and use the market hashtags #HPMKT and #DesignOnHPMktSubmit your Webinar/Facebook Live/Instagram Live info to social@imcenters.com so we can help you promote

• Facebook

• Instagram

• Pinterest

• YouTube

• Submit your 3D showroom or virtual tours info & links to social@imcenters.com so we can help you promote

• Making/Donating any PPE? Let us know so we can give you a shoutout on social! Send info to social@imcenters.com.

• Download the DesignOnHPMkt Social Media List [PDF]

Editorial Opportunities

IMC has compiled a list of relevant press opportunities for exhibitors. Find opportunities that are right for you and submit your information for free exposure!

Download the List & Submission Details

List Your Events on HighPointMarket.org

To have your events listed and promoted for Fall 2020 High Point Market, please follow the instructions in the link.

Click here for instructions on posting your events.

Hiring for High Point Market Opportunities

Consider hiring a temporary industry professional to staff your booth to facilitate virtual appointments via FaceTime, Zoom, Microsoft Teams, Google Hangout, etc.; assist buyers with basic questions; capture leads; and setup/dismantle if your company representatives cannot attend in-person. 

WithIt will post your job openings on their Job Board to assist your company in finding employees for a successful Market! Simply fill out the Job Posting form to be added to the WithIt Job Board. 

WithIt, a not-for-profit organization dedicated to the belief that women should play a major role in the growth and future of the home and furnishings industries, is offering to post temporary market positions to their job board for Fall High Point Market. Learn more about WithIt by visiting www.withit.org.

Post Market Job

Advertising & Sponsorship

If you advertised in the Market Preview, that marketing vehicle has been printed and mailed to 25,000 qualified buyers. In addition, we are rolling out enhanced features for the digital version of the Spring Previews as well as increasing our promotion of the digital version through Buyer Emails and Social Media.

• Fall 2020 paid media opportunities coming soon. For questions, please contact your Account Executive.

Exhibitor Portal

Check out the Exhibitor Portal at HPMA for more tips, exposure opportunities and information on lead retrieval systems.