Marketing & Press Tools

Marketing Overview

At International Market Centers (IMC) we view our relationship with you as a partnership, and share in your success. We are constantly working to enhance the value of your investment in High Point Market by providing value-added marketing support that is available only to IMC customers at High Point Market.

In addition to all of the marketing efforts put forth by the High Point Market Authority on behalf of the entire market, IMC spends more than $1 million a year to promote IMC buildings and our tenants and exhibitors to a universe of more than 70,000 designers and retailers across all distribution channels.

Click here to download the IMC Marketing Campaign Overview and learn about all of the marketing support provided to IMC customers at High Point Market.

Marketing Webinars from Spring Market, 2017

Watch our informative marketing webinars to learn how to maximize your exposure and success at High Point Market.

IMC High Point Exhibitor Marketing Webinar

Watch & Listen to the Recorded Webinar [WebX Video, 37min]
Download the Presentation Slides [PDF]
Download the DesignOnHPMkt Social Media List [PDF]

Exhibitor Marketing Checklist

Take advantage of complimentary marketing opportunities to promote your brand and generate awareness before, during and after market.

Click here to download a list of opportunities and deadlines  

Sponsorship & Advertising

Talk to our Sponsorship and Advertising team for paid media opportunities to target your buyers.

Explore the options here.

Showroom Special Events

Promote your showroom events and have them included on the IMC website and market productions.

Submit your event here

Editorial Opportunities

  • Send product images and room scene photography to our team for use in our marketing campaigns (and free exposure for you!)
    • Images can be sent to: exhibitors@imcenters.com
    • Include your showroom location and how you would like your images to be credited
  • Submit product for our TrendWatch Program - look for an email from us 10 weeks prior to market, or email us for more information
  • Submit product information to the trade media for coverage List of Editorial Oppotunities & Deadlines
  • Use the market hashtags in your social media campaigns: #HPMkt #DesignOnHPMkt
  • Consider hosting an event in your showroom that you can promote online and via your directory listing at highpointmarket.org
  • Check out the Exhibitor Portal at HPMA for tips, exposure opportunities and information on lead retrieval systems 

 

IMC High Point Marketing Overview