A good night’s sleep is just about the most important building block of a healthy household for consumers, and the right mattress is crucial to creating a strong foundation. High Point Market is home to many of the top bedding producers and offers a great try-it-out atmosphere for a multi-billion-dollar product category.
Price point, styles and options are crucial purchase factors in all product categories, including bedding. Consider these numbers: 65% of Millennial homebuyers are also first-time homebuyers (Furniture Today, Spring 2019 Economic Roundup), frequently shopping with a smaller budget. Additionally, the 50yo+ generation will grow by 16 million over the next decade, while 70% of the disposable income in the United States is currently controlled by Baby Boomers (Casual Living, March 2019).
Bedding is big business with a 21+% increase in sales projected for the mattress/boxspring category over the next five years (PBM Strategic Insights), and HPMKT exhibitors provide a compelling mattress mix!