The Power of Our Stories: Crafting a unique brand message for the home furnishings and textile industry using a simple marketing framework. What do you say when someone asks you “So, what do you do?” If you trip over your answer or find yourself struggling to write engaging social media captions, emails that intrigue, or to simply update the copy on your website, then this presentation is for you. Ericka Saurit, founder of Saurit Creative, will introduce you to StoryBrand, a seven-part framework that will help you to refine and clarify your brand messaging, change the way you talk about your products and services, and maybe even change the way you do business. A question-and-answer segment will follow.
Now that consumers are returning to retail, benchmarking with your competition is more important than ever. International trend authority Michelle Lamb, and Leigh Ann Schwarzkopf, licensing and marketing consultant to companies from startups to Fortune 50 names, detail the who, why and how of store checks, including what can be learned from them and how to make retail reconnaissance easy. Then, they drill down on best practices—clever products, modern messaging, ingenious packaging, licensing opportunities and trend topics—that can make your seasonal and everyday assortments more profitable. A question-and-answer segment will follow.
DesignOn HPMKT by IMC's TrendWatch program continues for High Point Market this fall, offering an inside look at leading trends shaping the home furnishings industry. These trends will be brought to you in partnership with home furnishings trend forecaster, creative director and curator Julie Smith Vincenti of Nine Muses Media.
These big picture trends are influenced by consumer insights and creative intelligence from the interiors, fashion and consumer product arenas. Julie will offer insight into how these trends will influence interior décor and product designs for furniture, upholstery, fabrics, decorative accessories, and more. This TrendWatch webinar will offer designers the inspiration and creative insight to meet the needs of their clients in the years to come.
1:00 PM - 2:00 PM | DesignOn HPMKT by IMC Webinar via ZOOM
Speakers: Nancy Fire - Design Works International Kathryn Richardson - LIBECO-LAGAE Inc. Andrew Dent - Material ConneXion & Material Bank Kenn Busch - Material Intelligence John Conrad - International Society of Furniture Designers (ISFD)
The only thing that’s certain in today’s marketplace is change, and we’ve got the scoop on some of the latest materials innovations hitting the market. Get your first look at the products everyone is going to be talking about in the months ahead. This lively discussion will include industry experts Nancy Fire, Designer, Unifier, Creative Collaborator, co-founder and creative director of Design Works International, Kathryn Richardson, Vice President of Sales for LIBECO-LAGAE Inc.; Andrew Dent, PhD., EVP of Materials Research at Material ConneXion and Chief Material Scientist at Material Bank; Ken Busch, journalist and architectural photographer, Publisher & Founder of Material Intelligence; and moderated by John Conrad, Executive Director of International Society of Furniture Designers (ISFD). A question-and-answer segment will follow.
Webinar presented by DesignOn HPMKT by IMC in partnership with International Society of Furniture Designers (ISFD).
Sherwin-Williams: Wellness Design in the Home: Designing Through the Influences of Color, Nature & Coatings Technology
Home. The definition of what makes a house a home may not have changed, but the disruption caused by the global health crisis has upended how we live in, feel about and use our homes. As designers, you play a vital role in helping your clients transform underutilized spaces and incorporate colors and materials that help them create a sense of well-being in their homes. This course will explore the dynamics impacting residential design in the COVID era, identify the role that paint technologies can play in helping promote better indoor air quality, review how intrinsic color is in the wellness discussion, and identify design elements that harness the power of nature to promote physical and emotional well-being. Join Shane Jones, Designer Account Executive for Sherwin-Williams, as she presents this webinar! A question-and-answer segment will follow.
Webinar presented by DesignOn HPMKT by IMC in partnership with Sherwin-Williams.
Start your High Point Market with SFC. As SFC embarks upon a new era, we will review the accomplishments of our first 15 years, and make important announcements of plans and initiatives for the next 15 years. All are invited! With growing awareness of the importance of the entire range of sustainability issues, getting more involved now will make a difference to your business as well as to our future. NOT YET A MEMBER? JOIN NOW! &/OR COME TO LEARN WHAT WE DO & WHY IT’S IMPORTANT - ALL ARE WELCOME!
Not all designers follow a straight and narrow path to their career. In fact, many of the most gifted designers explore various creative genres before finding their true calling. Similarly, many interior designers find success and gratification in the design of products and special events. True creators often find a singular focus simply too limiting. This panel explores the diverse careers of four successful designers and in doing so reveals the true essence of creativity itself. Join Mike Ragan, Celia Barrett, David Santiago and Gary Inman for this entertaining and informative discussion.
DesignOn HPMKT by IMC’s bi-annual TrendWatch in person presentation returns onsite this fall, offering an inside look at leading trends shaping the home furnishings industry. These trends will be brought to you in partnership with home furnishings trend forecaster, creative director and curator Julie Smith Vincenti of Nine Muses Media.
These big picture trends are influenced by consumer insights and creative intelligence from the interiors, fashion and consumer product arenas. Julie will offer insight into how these trends will influence interior décor and product designs for furniture, upholstery, fabrics, decorative accessories, and more. This in person presentation will give designers the inspiration and creative insight to meet the needs of their clients in the years to come.
Learn from these A-List designers & entrepreneurs what it takes to have successful business relationships, and how they have partnered with companies on their licensing agreements. They will offer insight as to what it truly means to launch products with a company; the responsibilities each party has in a licensing and business partnership; the accomplishments and learning opportunities they have experienced in work & life, and more.
Featuring Thom Filicia, Celerie Kemble and Patti Carpenter.
DesignOn HPMKT by IMC invites you to join Shane Jones, Sherwin-Williams Designer Account Executive and ASID Chapter Support Chair Advisor guiding current Presidents, and Sabina Jahic, ASID Allied Member, IDS, CMG, Designer Marketing Manager for Sherwin Williams, for the Presentation of MODE - Colormix® Forecast 2022. Attendees will receive the exclusive Sherwin-Williams Colormix® Forecast 2022 brochure and limited edition Fan Deck (available only at presentation). A way of being. Of doing. Of embracing the style of the moment. After any upheaval, every kaleidoscopic transformation of life as we know it, we settle into an entirely new way of existing. This is your invitation to do so vibrantly, vividly, in a way only you know how. This course will take the participant on a visual journey with stimulating imagery, factual statistics and perceptive research that supports the 2022 forecast for color and design trends.
Sponsored by DesignOn HPMKT by IMC in partnership with Sherwin-Williams.
Market is all about product and trends, but our extensive list of educational seminars and signature programming offers attendees the chance to hear about color, design and consumer influences impacting purchase decisions. It’s all part of the Market experience! Check out the schedule and explore opportunities that include everything from architecture to global trends to the business of bedding. And don’t forget to take advantage of the many opportunities to network and socialize!
International Market Centers and DesignOnHPMKT bring a strong series of original programming that will appeal to designers, buyers and retailers this fall – offering attendees a wealth of choices to connect with peers, become educated on industry trends, earn CEU credits and get insights on important issues impacting the future. Take advantage of these great resources, register to attend Market today!
If you are interested in participating as a speaker or in another aspect of our programming, please follow the link to our Speaker Application.
For interest in #DesignOnHPMKT Instagram Takeover, please apply here.