The Power of Our Stories: Crafting a unique brand message for the home furnishings and textile industry using a simple marketing framework. What do you say when someone asks you “So, what do you do?” If you trip over your answer or find yourself struggling to write engaging social media captions, emails that intrigue, or to simply update the copy on your website, then this presentation is for you. Ericka Saurit, founder of Saurit Creative, will introduce you to StoryBrand, a seven-part framework that will help you to refine and clarify your brand messaging, change the way you talk about your products and services, and maybe even change the way you do business. A question-and-answer segment will follow.
Now that consumers are returning to retail, benchmarking with your competition is more important than ever. International trend authority Michelle Lamb, and Leigh Ann Schwarzkopf, licensing and marketing consultant to companies from startups to Fortune 50 names, detail the who, why and how of store checks, including what can be learned from them and how to make retail reconnaissance easy. Then, they drill down on best practices—clever products, modern messaging, ingenious packaging, licensing opportunities and trend topics—that can make your seasonal and everyday assortments more profitable. A question-and-answer segment will follow.
DesignOn HPMKT by IMC's TrendWatch program continues for High Point Market this fall, offering an inside look at leading trends shaping the home furnishings industry. These trends will be brought to you in partnership with home furnishings trend forecaster, creative director and curator Julie Smith Vincenti of Nine Muses Media.
These big picture trends are influenced by consumer insights and creative intelligence from the interiors, fashion and consumer product arenas. Julie will offer insight into how these trends will influence interior décor and product designs for furniture, upholstery, fabrics, decorative accessories, and more. This TrendWatch webinar will offer designers the inspiration and creative insight to meet the needs of their clients in the years to come.
1:00 PM - 2:00 PM | DesignOn HPMKT by IMC Webinar via ZOOM
Speakers: Nancy Fire - Design Works International Kathryn Richardson - LIBECO-LAGAE Inc. Andrew Dent - Material ConneXion & Material Bank Kenn Busch - Material Intelligence John Conrad - International Society of Furniture Designers (ISFD)
The only thing that’s certain in today’s marketplace is change, and we’ve got the scoop on some of the latest materials innovations hitting the market. Get your first look at the products everyone is going to be talking about in the months ahead. This lively discussion will include industry experts Nancy Fire, Designer, Unifier, Creative Collaborator, co-founder and creative director of Design Works International, Kathryn Richardson, Vice President of Sales for LIBECO-LAGAE Inc.; Andrew Dent, PhD., EVP of Materials Research at Material ConneXion and Chief Material Scientist at Material Bank; Ken Busch, journalist and architectural photographer, Publisher & Founder of Material Intelligence; and moderated by John Conrad, Executive Director of International Society of Furniture Designers (ISFD). A question-and-answer segment will follow.
Webinar presented by DesignOn HPMKT by IMC in partnership with International Society of Furniture Designers (ISFD).
Sherwin-Williams: Wellness Design in the Home: Designing Through the Influences of Color, Nature & Coatings Technology
Home. The definition of what makes a house a home may not have changed, but the disruption caused by the global health crisis has upended how we live in, feel about and use our homes. As designers, you play a vital role in helping your clients transform underutilized spaces and incorporate colors and materials that help them create a sense of well-being in their homes. This course will explore the dynamics impacting residential design in the COVID era, identify the role that paint technologies can play in helping promote better indoor air quality, review how intrinsic color is in the wellness discussion, and identify design elements that harness the power of nature to promote physical and emotional well-being. Join Shane Jones, Designer Account Executive for Sherwin-Williams, as she presents this webinar! A question-and-answer segment will follow.
Webinar presented by DesignOn HPMKT by IMC in partnership with Sherwin-Williams.
The holiday shopping season is rapidly approaching, and with Black Friday and Cyber Monday around the corner, furniture retailers are tasked with updating their holiday strategies for one of the busiest shopping seasons ever. After experiencing last year’s holiday season under lockdown restrictions and in smaller groups, consumer demand for furniture is expected to remain strong this year as more people prepare to host family gatherings and celebrations for the holidays. What’s more, after a year of closures, consumers are more eager to spend.
As furniture retailers prepare for the holiday rush, Mike Rittler, General Manager, Retail Card Services and Personal Lending at TD Bank, will share his outlook on key drivers and considerations for retail executives this season, answering questions like: With more consumers hosting family for the holidays this season, will there be an increase in purchases off the showroom floor over placing custom orders? How will inflation and supply chain constraints impact holiday spending this season, particularly on more expensive items, and what can furniture retailers do to prepare? As the economy continues to recover from the pandemic, are lower debt levels and higher liquidity expected to fuel a strong holiday shopping season? During his presentation, Mike will support his outlook on these questions and more with findings from TD’s latest Retail Experience Index, which tracks consumers’ purchasing habits, primarily on big-ticket items, to further uncover the trends and factors moving the economic needle.
Webinar presented by DesignOn HPMKT by IMC in partnership with TD Bank.
Vetting and acquiring new clients is one of the tasks that many designers have an aversion to, but when a referral or an inquiry comes in, many designers expend time and effort reinventing the wheel because they don't have a clear and simple process for responding. Equally important, you may have been thinking about ways you can be more efficient and streamline your non-design tasks, and our goal is to offer you a solution. In this webinar, Genevieve Trousdale, founder of Circaphiles, and Gain Baral, Mindset Coach and Business Strategy Mentor for Creative Business Owners, will share valuable tips on how to master a discovery call, create an authentic connection with your client, strategies to help you spot “the good clients” and the confidence to elegantly walk away when the voice in your head is telling you to "run".
Webinar presented by DesignOn HPMKT by IMC in partnership with Circaphiles.
Market is all about product and trends, but our extensive list of educational seminars and signature programming offers attendees the chance to hear about color, design and consumer influences impacting purchase decisions. It’s all part of the Market experience! Check out the schedule and explore opportunities that include everything from architecture to global trends to the business of bedding. And don’t forget to take advantage of the many opportunities to network and socialize!
International Market Centers and DesignOnHPMKT bring a strong series of original programming that will appeal to designers, buyers and retailers this fall – offering attendees a wealth of choices to connect with peers, become educated on industry trends, earn CEU credits and get insights on important issues impacting the future. Take advantage of these great resources, register to attend Market today!
If you are interested in participating as a speaker or in another aspect of our programming, please follow the link to our Speaker Application.
For interest in #DesignOnHPMKT Instagram Takeover, please apply here.