IMC-DesignOnHPMKT invites you to join Sue Wadden, Sherwin-Williams Director of Color Marketing, for the Presentation of “How Do Cultures Influence Color?”.
This course will begin with the exploration of diverse cultures and how color is perceived by these potential clients. We will identify the historical significance of color families and in conclusion, view and compare cultural similarities and disparities among color families. The goal is to assist designers in making better educated choices relating to color selection and taking into consideration the inhabitants of these multicultural environments. Attendees will learn how to: Understand diverse cultures and how color can be perceived by these potential clients; Identify the historical significance of color families; Compare and contrast similarities and disparities in color families; and Apply the idea of Global Color Impact to help make better educated choices related to color selection.
In partnership with Sherwin-Williams and IMC-DesignOnHPMKT (1 CEU)
The recent events of 2020 are changing the way we understand our world and how we conduct business. The impact on visual design is immense and how consumers interpret the environment has forever changed. In this webinar, you will learn fundamental aspects of how we decipher visual data, from a primitive perspective and its impact on consumer behavior. COVID is an opportunity for retailers to take a step back and implement powerful visual tools that will alter the way you showcase products. Join us, we promise you will learn tactics to build a stronger store post COVID, have a check list of new design tools to implement in your store, and master consumer psyche that will enable you to visually engage customers and grow your business. As you reopen and reengage . . . “see” your store from a new perspective. The transformation will make you stronger than ever.
Have you ever wondered what the benefits of working with a design business coach might be? Join Gail Doby, ASID, Chief Vision Officer of Gail Doby Coaching & Consulting, and rising design leader Jodi, Cook, Founder of Cook House Design, for a candid Q&A about the relationships, support and business growth insights that happen when a designer strategizes with a business coach.
In Partnership with Gail Doby Coaching & Consulting
For over 10 years, Rug News & Design has walked every market, and every floor to find and research the rugs presented by all vendors. This year, Sarah Stroh, will virtually show and discuss new rug line introductions along with the different aspects of the rug industry, design, color and techniques used.
Market is all about product and trends, but our extensive list of educational seminars and signature programming offers attendees the chance to hear about color, design and consumer influences impacting purchase decisions. It’s all part of the Market experience! Check out the schedule and explore opportunities that include everything from architecture to global trends to the business of bedding. And don’t forget to take advantage of the many opportunities to network and socialize!
International Market Centers and DesignOnHPMKT bring a strong series of original programming that will appeal to designers, buyers and retailers this fall – offering attendees a wealth of choices to connect with peers, become educated on industry trends, earn CEU credits and get insights on important issues impacting the future. Take advantage of these great resources, register to attend Market today!
If you are interested in participating as a speaker or in another aspect of our programming, please follow the link to our Speaker Application.
For interest in #DesignOnHPMKT Instagram Takeover, please apply here.